On April 24, 2026, at the Ho Chi Minh City University of Education (HCMUE), Focus Travel Group, in collaboration with the Faculty of Russian, successfully organised a Career Orientation Seminar for nearly 100 students. The event was more than just a professional exchange; it served as an inspirational journey, helping young individuals navigate their potential amidst the constant shifts of the international tourism market.
The seminar welcomed the presence of Ms. Nguyen Huong Tra, Inbound Sales Director, and Mr. Nguyen Minh Khoi – Representative of the Human Resources and Recruitment Department from Focus Travel Group. They were joined by faculty members, alumni, and a large number of students from the Faculty of Russian, the promising future workforce of the tourism industry.
From Theory to Practice: 9 Core Competencies in the Digital Era
At the event, Ms. Nguyen Huong Tra painted a comprehensive picture of the Russian tourist market — a high-potential segment characterized by rigorous service standards. Within this context, Focus Travel Group proudly showcased its diverse service ecosystem, ranging from luxury cruise lines (La Marguerite) and the Red River cruise project “Saga de Lac Long” to heritage tours based on the 4S standard (Smart – Slow – Small – Sustainable).
The centrepiece of the seminar focused on redefining professional competencies. To enter the tourism market in the Digital Era, students must equip themselves with a “9-legged stool” of core competencies:
1) Foundational Knowledge: A deep understanding of economics, culture, history, and society.
2) Intercultural Communication: Understanding psychological depth to connect with customer emotions.
3) Service & Experience Excellence: Asserting that humans are the key factor in determining the value of a journey.
4) Flexibility & Respect for Diversity: Adapting quickly in a multinational environment.
5) Problem-Solving Skills: The courage to handle crises and manage risks effectively.
6) Technological Proficiency: A mandatory tool to remain irreplaceable in the new era.
7) Teamwork: Connectivity that generates systemic strength.
8) Discipline & Resilience: Ensuring a stable work attitude under high pressure.
9) Value-Oriented Mindset: Shifting from “selling services” to “creating sustainable experiences.”
Golden Opportunities: Focus Travel Group also officially announced a 2 to 6-month practical internship roadmap, opening doors for Russian-speaking students to join strategic positions such as: International Tour Guides, Tour Operators, Inbound Sales, and Luxury Tourism Product Development.
Inspirational Messages from the Leaders
In an open and engaging atmosphere, Ms. Nguyen Huong Tra shared her heartfelt insights on the mindset needed when standing at the threshold of one’s career:
“Map out a plan! It is better to be prepared and have the opportunity not yet arrive than to have opportunity knock on your door while you have nothing in hand.”
The energy in the hall truly reached its peak during the direct dialogue session. In his role as a pioneering mentor, Mr. Minh Khôi dedicated himself to untying every “knot” in the students’ career orientation. He shared “battle-tested” stories regarding cross-cultural adaptation skills, career advancement paths in the tourism market, interview “hacks,” and ways to craft a CV that captures recruiters’ attention.
These insights did more than just provide students of the Faculty of Russian with a realistic perspective; they empowered them to cast aside doubts and ambiguity. By clarifying the “big picture,” the seminar encouraged students to dream big and prepare to become elite professionals within the global value chain.
Focus Travel Group: Crafting the Future from Humanistic Values
The conclusion of the seminar marks the beginning of a steadfast partnership between the enterprise and the university. For Focus Travel Group, tourism is not merely a service; it is a journey toward sustainable values, regional development, professional growth, and human empowerment.
By providing guidance and enhancing the capabilities of the younger generation at HCMUE, Focus Travel Group is committed to building a high-quality successor workforce, fueled by the ambition to elevate Vietnamese tourism to a global level.
FOCUS TRAVEL GROUP – CONNECTING VALUES, CREATING FUTURE
The Career Orientation Seminar on April 24 concluded with heartfelt sharing, while simultaneously opening a new vision for the enduring bond between academia and industry. It is a journey of human resource development where every student serves as a vital core in the collective growth of the nation’s tourism industry.
