Overview of the VITM Hanoi 2026 International Travel Fair
VITM Hanoi 2026 is one of Vietnam’s most prestigious annual tourism events, taking place from April 9, 2026 to April 12, 2026, at the ICE International Exhibition Centre in Hanoi. It is among the largest tourism fairs in the country, attracting hundreds of tourism businesses, government management agencies, tourism promotion organisations, and international partners.
With the theme “Digital Transformation & Green Growth – Elevating Vietnam’s Tourism”, VITM Hanoi 2026 focuses on promoting sustainable tourism development trends, applying digital technology in tourism management and business operations, and enhancing travel experiences for both domestic and international visitors.
The event serves as an opportunity for tourism enterprises to connect and cooperate, contributing to boosting tourism demand in Hanoi in particular and Vietnam in general. It is expected to become a key highlight of the tourism industry in 2026, helping spread sustainable development trends as digital transformation and green growth become two core drivers of global tourism.
The fair is expected to feature a large scale with approximately 450 booths, attracting more than 600 domestic and international tourism enterprises, along with participation from 15 countries and territories and 34 provinces and cities across Vietnam. The event is projected to welcome around 80,000 visitors, creating a dynamic and effective business networking environment.
With its large scale, diverse content, and high level of professionalism, VITM Hanoi 2026 continues to affirm its role as an important bridge in promoting the recovery and sustainable development of Vietnam’s tourism industry in the new period.
Focus Travel Group introduces three key product lines and attractive giveaways at VITM Hanoi 2026
Participating in VITM Hanoi 2026, Focus Travel Group brings a premium travel experience space with a focus on distinctive cruise-based product lines. The highlight is the Mekong 3 Days 2 Nights journey – a unique itinerary designed for travellers who appreciate river culture and traditional heritage. Here, guests can experience local life along the Mekong River aboard luxury cruises, combining relaxation with cultural exploration of the riverine region.
In parallel, the Nemo Yacht products in Nha Trang and Phu Quoc offer private and refined yacht experiences, ideal for high-end travellers who prioritise privacy and personalised journeys. These experiences include a wide range of recreational activities such as paddleboarding, fishing, water slides, swimming, snorkelling, BBQ parties, DJ entertainment, and fireworks viewing.
Additionally, Focus Travel Group presents premium outbound international cruise itineraries for travellers seeking to explore some of the world’s most iconic rivers and coastal routes. These carefully curated journeys offer immersive experiences across legendary destinations such as the Danube River in Europe, the Yangtze River associated with China’s rich cultural history, the majestic Volga River in Russia, and the mystical Nile River in Egypt.
Each itinerary is more than just a trip – it is a luxurious and distinctive travel experience that blends cultural discovery, natural exploration, and high-end leisure for discerning travellers.
Beyond its three core product lines, Focus Travel Group also offers engaging interactive activities for visitors, including souvenir gifts such as notebooks, tote bags, raincoats, umbrellas, and Mekong 3 Days 2 Nights vouchers.
These activities not only make the booth more lively but also strengthen customer engagement, helping visitors better understand Focus Travel Group’s product ecosystem and development orientation at VITM Hanoi 2026.
Partnership connection – Expanding development opportunities
Participating in VITM Hanoi 2026, Focus Travel Group recorded many positive outcomes through establishing and strengthening relationships with strategic domestic and international partners, as well as expanding connections with tourism businesses, hotels, and transportation providers. In addition, the company successfully introduced its travel products and services from Focus Cruises and NEMO Yacht to the market, while reaching thousands of potential customers throughout the event.
These achievements not only affirm the position of Focus Travel Group at VITM Hanoi 2026 but also create a solid foundation for the company to further expand its market, enhance competitiveness, and move toward sustainable development in the tourism industry.
Sincere appreciation from Focus Travel Group
Focus Travel Group would like to express its deepest gratitude to our valued partners, customers, and accompanying organisations for contributing to our success at VITM Hanoi 2026.
We are especially grateful to our partners for their continuous trust, cooperation, and companionship with Focus Travel Group over the past period. At the same time, we sincerely thank our valued customers for taking the time to visit booth 227–234 and booth 211–216 in Hall A2, and for choosing our products and services at the event.
Focus Travel Group also extends its appreciation to the Khanh Hoa Tourism Association for their support and favourable conditions that enabled us to participate in the joint pavilion, as well as to the Vietnam National Authority of Tourism and the Organising Committee for hosting a professional, effective, and highly connected event.
Your trust and support are the solid foundation and motivation for Focus Travel Group to continue innovating, improving service quality, and pursuing sustainable development in the future.
Contact Information
FOCUS TRAVEL Co. Ltd
Head offices: Hanoi, Da Nang, Nha Trang, Ho Chi Minh City
Hotline: (+84) 24 3835 8836
Website: www.focusvietnam.com
