Dang Bao Hieu is the Chairman of Focus Travel Group (FTG), a prominent businessman in Vietnam’s tourism industry, known for his pioneering role in exploiting the Russian tourist market and developing high-end river tourism since the 2000s.
Starting his career in 1988 as a Russian language teacher, he shifted his focus to tourism, working at a unit under the Vietnam National Administration of Tourism before founding and managing FTG. Under his leadership, Focus Travel Group has become a reputable brand in the river tourism sector, owning luxurious cruise ships.
As the global tourism map began to undergo major shifts, tourists were no longer interested in crowded, tiring destinations. Instead, they sought peace, tranquillity, and sustainability.
Seizing this trend, Chairman Dang Bao Hieu formulated a strategic vision: to make “River Tourism” the top choice for modern travellers. More than just a simple water trip, river tourism is being redefined through the unique 4S model.
Smart Travel: Smart river travel isn’t about procedures, but about subtlety: simplifying processes, eliminating long airport queues or motion sickness on land, and maximising comfort by bringing luxury resort-style amenities onto the boat so travellers can relax and enjoy.
Slow Travel: Escaping the hustle and bustle of life, river travel brings people back to the natural rhythm of the river, allowing them to travel less and feel more: narrowing geographical distances while maximising emotional range, knowledge, and depth of experience. Enjoying the slowly changing scenery through the window, reading a good book, or simply watching the sunset over the water.
Small Group: Unlike superyachts that carry thousands of people, river cruises value privacy and personalised service – limited guest numbers allow the crew to cater to your every need.
Sustainable Travel: Respecting and protecting the river means respecting the future of the tourism industry. River tourism models are linked to ecological responsibility and environmental friendliness, minimising plastic waste and applying modern waste treatment systems to avoid impacting the river. Furthermore, tours are designed with outdoor activities and open spaces to allow visitors to truly connect with nature and culture while preserving the local ecosystem.
The harmonious combination of these four strategies shapes the unique value of river tourism, where the experience goes beyond mere exploration and fosters a deep connection with nature and people.
River cruises are like “mobile floating hotels,” taking you through historical lands, traditional villages, and lush green landscapes without the need to pack your bags every day. It’s the ultimate in convenience and freedom.
The trend in travel isn’t just about changing modes of transportation, but about changing your mindset about enjoying life. Let the river guide your soul on your next vacation!
Quoted source: https://tcdulichtphcm.vn/suy-ngam/doanh-nhan-dang-bao-hieu-mot-lang-tu-khat-khao-giong-buom-ra-bien-lon-c8a96588.html