LAUNCH OF THE MEKONG ROMANCE CRUISE IN PARIS: ELEVATING VIETNAM’S RIVER TOURISM TO THE WORLD STAGE
[PARIS – 09/12/2025] On December 9, Focus Travel Group (FTG), in partnership with Rivages du Monde (RVD) – its Strategic Relations Partner in Europe – hosted the official launch event for the design and itinerary of the Mekong Romance cruise at the Maison des Étudiants de l’Asie du Sud-Est in Paris. The event marks a significant milestone in the journey to elevate Vietnam’s river tourism to the international market.
This event was attended by senior leaders from both organizations. Representing Focus Travel Group, Mr. Đặng Bảo Hiếu – Chairman and Mr. Đặng Hiếu Trung-CEO actively participated in discussions, sharing insights and engaging with partners as well as European media. The program also brought together VIP clients, international partners, and European press through a series of in-depth presentations on design, architecture, and international-standard river cruise experiences. This approach reflects the strategic and methodical vision of both RVD and FTG in showcasing a premium, thoughtfully developed product.
A key highlight of the event was the participation of the architectural and design teams directly responsible for the Mekong Romance project. They shared the design philosophy, artistic inspiration, and the stories behind each interior detail, allowing guests to gain deeper insight into the vessel’s refined craftsmanship.
The Mekong Romance is positioned as a luxury cruise ship, featuring sophisticated décor that blends contemporary Asian aesthetics with the cultural heritage of the Mekong River. More than a means of travel, the vessel is envisioned as a cultural–artistic–culinary space, offering international travelers truly memorable experiences.
The first voyages of the Mekong Romance are expected to begin in September next year, opening new opportunities for visitors to explore the Mekong’s beauty in a more luxurious and immersive way.
With this Paris official unveiling, FTG and RVD reaffirm their shared vision: bringing the richness of Vietnamese culture closer to the world and elevating Vietnam’s river tourism on the world stage. This launch is not only the introduction of a high-end tourism product but also a strong statement of Vietnam’s ambition to reach beyond borders in the new era of tourism development.
@Focus Travel Media Team
